Today there are over 278,000 tradies employed in Western Australia. And yet the market for Registered Training Organisations (RTOs) still feels a little crowded, making it more challenging for training providers to stand out.
To succeed in this crowded market, RTOs need a distinct competitive edge—something that not only attracts tradies but also keeps them coming back. Whether it’s offering the latest compliance courses, providing exceptional customer service, or leveraging technology to streamline processes, staying ahead is key.
Use this comprehensive checklist to assess and strengthen your training business, ensuring you’re positioned for long-term success in a rapidly evolving industry.
1. Define Your Unique Selling Points (USPs)
- Clearly communicate what makes your RTO different (e.g., industry partnerships, hands-on training, flexible learning options).
- Highlight your pass rates, job placement success, and student testimonials.
- Offer specialised or in-demand courses that competitors don’t provide.
💡 Pro Tip: Make your Unique Selling Points for RTOs easy to find on your website and marketing materials.
2. Build a Strong Brand Identity
- Use a professional and consistent visual identity (logo, colors, fonts).
- Have a website that’s mobile-friendly, easy to navigate, and SEO-optimised.
- Develop a clear brand voice that speaks directly to tradies and employers.
💡 Pro Tip: Share success stories and student achievements to boost your Training Provider Branding.
3. Improve Your Digital Presence
- List your courses on industry platforms and directories like Tradie Pass to reach more tradies.
- Engage with students on social media—especially Instagram, Facebook, and TikTok.
- Encourage and showcase Google reviews from happy students.
4. Deliver an Outstanding Student Experience
- Provide flexible learning formats (online, in-person, hybrid).
- Offer interactive learning methods like VR, gamification, and practical simulations.
- Ensure fast and easy access to student records and certificates through digital platforms to prevent the dreaded back and forth when a tradie can’t find their ticket.
- Send reminders and support students post-completion for further training opportunities.
5. Implement Smart Marketing Strategies
- Use RTO marketing strategies like social media, email campaigns, and referral programs.
- Run targeted ads for high-demand courses.
- Partner with employers and industry groups or associations to gain referrals.
- Host webinars, free training previews, or Q&A sessions to engage potential students.
Final Check: Are You Ready to Stand Out?
Are you ready to stand out in a crowded industry? Take a moment to reflect on these key questions:
- Do you have a clear competitive edge in training?
- Is your branding strong and recognisable?
- Can students easily find and enroll in your compliance courses?
- Are you using modern marketing and engagement strategies?
- Is your compliance and student experience seamless?
If you checked all these boxes, you’re on track for RTO success in a competitive industry!
However, if you checked off 3 or fewer, it might be time to ramp up your efforts.
We recommend kickstarting your visibility by listing your business in our directory. This will help you get in front of more tradies and stand out in a crowded market. Don’t miss out—make sure your business is seen!
