As we wrap up the first quarter of 2025, it’s time to reflect on what worked, what didn’t, and how to refine your RTO marketing budget for Q2. Whether you’re running a small trade school or a large RTO, smart, low-cost training promotion is the key to steady growth.
Here’s what we’ve learned in Q1—and how to boost your trade school advertising in Q2 without breaking the bank!
📊 Q1 Marketing Wins & Challenges for Compliance Training Providers
✅ What Worked:
✔ Leveraging social media (especially Instagram, Facebook & TikTok) to reach tradies.
✔ Engaging content like testimonials, behind-the-scenes videos, and student success stories.
✔ Listing courses on industry platforms like Tradie Pass to increase visibility.
✔ Email marketing to nurture leads and retain past students.
❌ What Needed Improvement:
🔻 Some RTOs struggled with consistency in content posting.
🔻 Not enough focus on SEO and organic traffic growth.
🔻 Limited engagement with past students for referrals & repeat enrolments.
🚀 Q2 Marketing Plan: What to Focus on Next
1. Double Down on High-Impact, Low-Cost Strategies
💡 Tip: If something worked in Q1, scale it in Q2!
✔ Social Media Marketing – Stay consistent! Post at least 3 times a week and engage with comments & DMs. A large portion of your target audience is active on social media and often prefers sending a direct message over making a phone call. Be there when they reach out!
✔ Email Sequences – Automate follow-ups for inquiries and past students. Include FAQs where possible, as some people may be too shy to ask questions directly. Make sure your emails are informative, personal, and help guide them to the next step in their training journey!
✔ Leverage Industry Directories – Set up your Google My Business Account or better yet get listed on platforms like Tradie Pass to directly reach tradies looking for ticket renewals.
2. Get More Enrolments Through Word-of-Mouth & Referrals
📣 Your current students are your best marketers! Encourage them to refer others with:
✔ A simple referral program (e.g., “Refer a mate, and you both get $50 off your next course!”)
✔ Sharing student success stories on social media.
✔ Engaging past students with new course discounts.
3. Create More Engaging & Value-Driven Content
🎥 Short-Form Video Ideas for TikTok & Reels:
✔ “Day in the life” of a trade school student.
✔ Student testimonials with before/after success stories.
✔ Quick compliance tips & why staying certified matters.
📩 Email Content Ideas:
✔ “Why renew your ticket? The risks of letting compliance lapse.”
✔ “3 ways to get hired faster with the right trade qualifications.”
4. Keep an Eye on Budget-Friendly Ad Options
📌 Low-cost trade school advertising:
✔ Retarget past website visitors with low-cost Facebook & Instagram ads.
✔ Use Google My Business (FREE!) to show up in local searches.
✔ Join Facebook Groups where tradies are looking for courses & compliance updates.
✅ Your Q2 Action Plan (Save This!)
🔲 Post 3x per week on social media with high-value content.
🔲 Engage past students for referrals & repeat enrollments.
🔲 Leverage free/low-cost advertising tools like Google My Business & Facebook Groups.
🔲 Track what’s working & adjust your strategy every month.
🚀 Want to get more enrolments in Q2?🚀
Lock in Your Listing on the Tradie Pass directory for $100 Before the end of Q2!
